Trish Riswick, Hootsuite’s Social Engagement Specialist notes: “The worst thing in the world is having an amazing post that you’ve worked so hard on and then it doesn’t get the traction that you wanted it to. This brings us to the bad news: it’s hard to agree on a single standard “best time to post on social media.” Everyone and their uncle has done a study on industry benchmarks - but the real source of truth always comes back to your own data on your own followers. After a couple weeks, based on your assessment, you’ll find what works best for you.” Is there really a best time to post on social media?īecause newsfeed algorithms (especially the Twitter algorithm and Instagram algorithm) consider “recency” as a major ranking signal, posting your content when your followers are online is one of the simplest ways to improve your organic reach. Start off by posting in the morning, afternoon, and at night and see which times tend to pick up. If you’re just starting out on social media and don’t have a lot of past data or audience insights to work with, these posting times are a great place to start.Įileen Kwok, Hootsuite’s Social Marketing Coordinator told us: “It’s good to test out different times and see what works best for you. (Preferably using Hootsuite analytics, which tell you the exact best posting time based on the unique behaviors of your audience). You’ll find your real personal best time to post on social media by posting often and measuring performance as you go. The truth is that there is no single best time to post for everyone. The best time to post on TikTok is 1:00 PM PST on Sundays.The best time to post on LinkedIn is 1:00 PM PST on Mondays.The best time to post on Twitter is 9:00 AM PST on Fridays.The best time to post on Instagram is 9:00 AM PST on Mondays.The best time to post on Facebook is 10:00 AM PST on Mondays.But every network has its own sweet spot. Generally, the best time to post on social media overall is 9:00 AM PST (12:00 PM EST) on Mondays.
The overall best times to post on social media in 2023
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That was supposed to take 10 years to reach all VA medical facilities coast to coast, but the department, at the urging of lawmakers, has moved to fast-track that implementation by the end of 2023.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. In 2020, VA plans to begin rolling out its Cerner-based scheduling system as part of its $16 billion EHR modernization program.
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However, the total cost bloomed to “$6.8 million due to additional software development and enhancements and a post-warranty support extension.”Īnd its days are already numbered. It doesn’t go into any more detail on when it will be done. The project team failed to remediate those issues in a timely manner, the IG said.įinally, VSE “is almost complete,” according to the IG. During the testing of the system at an initial operating capability site in 2016, users discovered many flaws. Particularly, the project had issues around the management of requirements, meeting user needs and continuity of leadership. The IG pointed to mismanagement of VSE as the lead culprit for why it took so long to deliver. However, VA put MASS on pause in 2016 and, despite a successful pilot of the system in 2017, has since decided to abandon that plan. The Medical Appointment Scheduling System (MASS), which VA began planning shortly after the VSE contract was issued, was tapped to be that long-term solution at a price tag of $623 million. Work on the $4.1 million contract led by Hewlett Packard Enterprise Services, LLC was supposed to be completed by November 2015 and serve as an interim until a long-term solution was finalized. Basically, the enhancement is supposed to turn an MS-DOS-based screen of 1s and 0s into a more user-friendly view of scheduling grids, more akin to a recent version of Google Calendar or Microsoft Outlook.
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